The History Of Tommy Armour Golf
One of America’s oldest golf equipment manufacturers, the Tommy Armour Golf Company began its lineage in the early 19th Century as the Burke Golf Company. William Burke of Newark, Ohio, owned a business that supplied hickory whipstock to manufacturers of buggy whips. Noting that buggy whips would have little chance for growth with the introduction of the “horseless buggy,” Mr. Burke began to look to expanding other avenues of sales for his American-grown hickory.
At the time, many English and Scottish clubmakers depended on American-grown hickory for their golf shafts. In 1903, Burke decided to turn over a larger Burke Logopart of his product to the manufacturing of hickory golf shafts. The company’s success in this field was encouraging and, coupled with the increase in the popularity of the “new” game of golf in American; the Burke Golf Company dropped its whipstock business. It began to make finished golf clubs in 1910.
Sales grew steadily, and in 1917, the company signed its first Tour Staff: Harry Vardon, J. H. Taylor, and James Braid. As a result of players of this magnitude promoting its golf equipment, the business began to boom after World War I. Soon after, Walter Hagen was added to the staff, which further spurred an increase in sales.
As a result of a business takeover, William Burke lost control of the company to Robert Crandall in 1922 and soon left the firm. The Crandall family owned and guided Burke Golf through its most successful years from the ’20s through the ’50s when Burke golf clubs were considered among the industry’s finest.
In the 1950s, MacGregor, Spalding, and Wilson were other giants in the golf industry. To compete more effectively against them, Burke Golf negotiated a license agreement with the Professional Golf Association (PGA) of America to produce a professional golf equipment line bearing the PGA logo. The pro-line was sold exclusively to PGA professionals for sale in their pro shops.
Shortly after the death of Mr. Crandall in 1959, the Crandall family sold the company to the Comptometer Corporation, a huge and successful machine company looking to expand into profitable recreational-related fields. Subsequently, in 1963, another Chicago-based company, Victor Business Machines, merged with the Comptometer Corporation to form the Victor Golf-Comptometer Corporation. Additionally, the new company included the Worthington Golf Ball Company, a DesMoines Glove, Bag Company, and the newly formed PGA Golf Division.
As the only golf club production facility under Victor, Burke had been responsible for manufacturing the PGA line of golf clubs and the proprietary Burke lines. Soon after the 1963 acquisition, however, a decision was made by Victor to split the two into separate markets. Burke was relegated to a dealer-line status in an attempt to satisfy a growing blue-collar, price-conscious market. Simultaneously, the PGA Division became the arm under which the professional line of equipment was sold. This split triggered the beginning of the end of the Burke Golf line of quality golf clubs, with the last line bearing the Burke Golf name manufactured in 1977.
1964 was the first model year for PGA Golf, and its premier club model was the Ryder Cup persimmon woods and logoed blade irons, which also featured True TemperäRyder Cup Iron Flexi-Matic steel shafts. Other club models included the Corvair, the Polaris, and the Lady PGA woods and irons. The PGA Golf accessory product line included high-quality leather, vinyl, and canvas golf bags; carryalls and headcovers; golf caps and gloves; jackets, shirts, socks, and thermal underwear; golf umbrellas; and golf balls. All products bore the PGA logo.
Instead of the tremendous competition created by the investment cast boom, in 1971, Burke Golf was moved into Victor Golf’s headquarters in Morton Grove, Illinois. The Morton Grove facility was originally built in 1958 and owned by Janette Electric Company, the electric motor manufacturer. Victor Business Machines acquired Janette Electric in 1958, renamed the company Victor Electric-Car Company and converted the operations to the manufacturing of electric golf carts. When the manufacturing operations of the Burke-Victor line of pro-line golf clubs were moved into the plant, the golf cart operations were moved to another plant in Chicago.
In 1978, Victor Golf’s parent company, Victor-Comptometer, was acquired by Walter Kidde, Inc. Kidde was a diverse corporation whose early roots were in the fields of fire safety and industrial safety products. The company’s position in the golf industry began to grow stronger under Kidde, who brought in new management and capital to underwrite the research required to develop new and better products and market them more effectively.
In 1985 the subsidiary changed its name to Tommy Armour Golf Company. Tommy Armour’s name had appeared on one or more of the company’s products continuously from 1931, when Tommy Armour, the legendary “Silver Scot,” first signed with the Worthington Ball Company. Worthington had been acquired separately by Comptometer before the merger with Victor. In the 1960s, Tommy Armour ended his long endorsement of MacGregor golf clubs and signed an agreement to promote Victor Golf exclusively. After he died in 1968, the Company continued the use of his name on golf clubs. Changing the company’s name to Tommy Amour Golf was in honor of Armour’s more than 50 years of association with the company and recognition of his outstanding record as a club professional, teacher, and player.
In 1987, Kidde, Inc., Tommy Armour Golf’s parent company, was acquired by Hanson PLC, a huge London-based British Company with diverse interests in the United States and Britain. The same year, the company’s long licensing agreement with the PGA of America came to a close by mutual agreement, and the company no longer featured the PGA logo on any of its products.
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Tommy Armour “The Man” History
As long as men play golf, the name of Tommy Armour, the “Silver Scot,” will stand near the top in golf’s Hall of Fame, for here is one of the game’s most gifted players and one of the most colorful sports figures of all time. Known in his later days as the Silver Scot, he was known as “the Black Scot” for his thick tuft of black hair when younger. A longtime friend once described him as having “a mouth like a steel trap, a nose like a ski jump, and eyes which indicate that he would enjoy seeing you get a compound fracture of the leg.”
Born on September 24, 1894, in Edinburgh, Scotland, Tommy received his schooling at Fetty’s College and Edinburgh University. While prominent as an all-around amateur in Scotland, he did not engage in the serious competition until World War I. Rising from private to Staff Major in the Tank Corps, it was said that his fine, strong fingers and superlative coordination of hand and eye made him the fastest man with a machine game in the entire Tank Corps, thus gaining him an audience with King George V. He survived a mustard gas explosion but was left blinded and with a metal plate in his head and left arm. He fought back to regain the sight of his right eye and, while convalescing in a war hospital, took up golf to regain his strength.
In 1921, he was a member of the British Amateur team in the first international competition against the United States. Later (1926), he played as a member of the American team in the first International professional matches between the United States and Great Britain. By so doing, Armour was the first golfer to represent both the United States and Britain in international play.
Tommy turned professional in 1924. His first win came in 1927 when he defeated Harry Cooper in a play-off by three strokes at the U.S. Open at Oakmont. Cooper put his approach shot at the 17th 18 inches from the stick and holed the putt in the play-off. Armour finished him by putting his own within afoot.
In succeeding years, Armour went on to bag every important golf crown. When he won the Western Open in 1929 at Ozaukee Country Club in Milwaukee with a 273, it was the lowest score ever recorded in major championship play up to that time. In 1930, Armour won the PGA Championship at Fresh Meadow on Long Island, the home club of Gene Sarazen, whom he defeated by one hole in the final. He won the Canadian Open 3 times (1927, 1930, 1934), the British Open (1931), the Western Open (1929), and was elected to Golf’s Hall of Fame in 1942.
Tommy’s professional career lasted from 1924 to 1935, only 11 years. In the early days of golf, a professional did not get rich or famous by winning golf tournaments. In fact, when Armour won the Canadian Open in 1934, he cashed a $500 check. Tommy’s golf career was dependent on being a club pro and teaching the game. Winning tournaments and championships was solely a means of ensuring the job you already had or finding a better one.
Armour would sit under an umbrella sipping a drink while his pupil, usually a millionaire golf nut or a famous player, broiled in the sun. After a few swings, Tommy’s tongue loosened, and he went over all of the bad points of his pupil’s swing, sometimes even to the point of rudeness. His clientele loved it, and his lesson book grew and grew until it became almost impossible to have a lesson with “The Silver Scot.”
Tommy taught only in the morning and scheduled only one-half hour lessons. He never allowed the average pupil to hit more than 20 balls. His fee for a lesson ($50) was, in his own words, ‘outrageous,’ yet pupils often had to wait six months to get into his lesson book, if he even agreed to accept the person as a pupil.
Many of the game’s outstanding players owe much of their skill to Armour. The impressive list of his pupils included Lawson Little, Johnny Goodman, George Dunlap, Art Doering, Betty Jameson, and Babe Didrikson Zaharias.
Tommy wrote two instructional books, “A Round of Golf with Tommy Armour” and “How to Play Your Best Game All of the Time.” The latter, published by Simon and Schuster, was a best seller and was written with Herb Graffis. The two spent the summer of 1952 in a saloon in Mamaroneck, NY, and as Armour talked, Graffis wrote. The book was later made into a movie. In the introduction, the movie was produced by Castle Films and was available in 8mm silent ($29.95), 16mm silent ($49.95), and 16mm sound ($79.95). The book is still in publication today, and the movie is available in VHS format.
It was the roaring 20’s for Tommy, right up until the time he passed away. His closest friends would not have been surprised to see Walter Hagen drive up to take Armour with him to join Babe Ruth for an evening out to frolic with a few showgirls from the Ziegfield Follies. It is said that Armour’s tastes in alcohol were out of the ordinary unless daily consumption of a couple of dozen gin bucks, followed by a Bromo Seltzer, chased down with a shot of Scotch is considered commonplace. That combination was Tommy’s idea of a “round,” and, more importantly, had to be consumed exactly in that sequence.
Tommy never recovered from a lung operation, made necessary in part from injuries incurred by the earlier mustard gas explosion. He passed away on September 12, 1968, just 12 days shy of his 72nd birthday. Shortly before his death, still enamored with the game, he came out of retirement in April 1968 to become the club professional at a new club, Boca Rio in Boca Raton. The course, it is said, was designed with only Tommy in mind as the head man.
To quote another of golf’s greats, Gene Sarazen, “as a golfer, Armour possess (es) one important singularity in my mind. As an amateur, he was just a fair amateur. When he turned professional, he made himself into a magnificent professional. That may happen in other sports, but it rarely happens in golf”.
